:root{--cherry: #f4325e;--cherry-deep: #c21d52;--tangerine: #ff7a33;--tangerine-deep: #c4501a;--lemon: #ffc93c;--lemon-deep: #8a6512;--lime: #3fc45f;--lime-deep: #1f7a37;--raspberry: #35b9e8;--raspberry-deep: #0f6f96;--grape: #8b45d9;--grape-deep: #7326b8;--bubblegum: #ff6bb3;--bubblegum-deep: #c2246f;--paper: #fff6f2;--paper-lit: #fffdfb;--paper-sunk: #ffeee6;--ink: #2a1436;--ink-soft: #5a3f66;--ink-faint: #6e5578;--rule: rgba(42, 20, 54, .14);--night: #1b0e2e;--night-soft: #2e1852;--night-ink: #fff1f7;--night-faint: #c3a8d8;--stick: #e8cba0;--stick-lit: #f6e2c2;--stick-shade: #c9a678;--stick-edge: #855626;--danger: var(--cherry-deep);--danger-strong: #a8123f;--danger-tint: #ffe3ea;--success: var(--lime-deep);--success-strong: #16702e;--success-tint: #dcf3e2;--notice: var(--lemon-deep);--notice-tint: #fff1cf;--focus: var(--grape-deep);color-scheme:light;font-family:Inter,system-ui,-apple-system,BlinkMacSystemFont,Segoe UI,sans-serif;line-height:1.5;font-weight:400;background:var(--paper);color:var(--ink)}*{box-sizing:border-box}body{margin:0;min-height:100vh;overflow-x:hidden;background:linear-gradient(180deg,var(--paper-lit) 0%,var(--paper-sunk) 100%)}a{color:inherit;text-decoration:none}img{max-width:100%;display:block}.status-message{display:flex;align-items:center;justify-content:center;height:100%;color:var(--ink-faint)}.eyebrow{margin:0;text-transform:uppercase;letter-spacing:.12em;font-size:10px;color:var(--ink-faint)}h1,h2,h3,p{margin-top:0}h1{margin-bottom:0;font-size:clamp(2rem,4vw,3rem)}.author{color:var(--ink-soft);font-weight:600}:root{--gutter: clamp(20px, 5vw, 64px);--measure: 1180px;--ease: cubic-bezier(.22, .68, .24, 1)}body{background:var(--paper);color:var(--ink)}html{scroll-behavior:smooth;scroll-padding-top:88px}@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}}.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s var(--ease),transform .7s var(--ease)}.reveal.is-shown{opacity:1;transform:none}.reasons .reason{opacity:0;transform:translateY(18px);transition:opacity .6s var(--ease),transform .6s var(--ease)}.reasons.is-shown .reason{opacity:1;transform:none}.text-link{color:var(--ink-soft);font-weight:600;border-bottom:1px solid rgba(42,20,54,.25);transition:color .2s var(--ease),border-color .2s var(--ease)}.text-link:hover{color:var(--ink);border-color:var(--ink)}.lede{max-width:34em;font-size:clamp(1.02rem,1.4vw,1.2rem);color:var(--ink-soft);line-height:1.65}.fine-print{margin:0;font-size:.82rem;color:var(--ink-faint)}.eyebrow{margin-bottom:14px;font-size:11px}.cta{display:inline-flex;align-items:center;gap:10px;padding:12px 22px;border-radius:999px;background:var(--cherry-deep);color:#fff;font-weight:650;font-size:.95rem;white-space:nowrap;box-shadow:0 8px 20px #c21d524d,0 2px #ff7a3380;transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .25s var(--ease)}.cta:hover{transform:translateY(-2px);background:#d6214b;box-shadow:0 12px 28px #c21d5261,0 2px #ff7a3399}.cta:active{transform:translateY(0)}.cta-arrow{transition:transform .25s var(--ease)}.cta:hover .cta-arrow{transform:translate(4px)}.cta.is-pending .cta-label{opacity:.72}.cta-large{padding:16px 30px;font-size:1.05rem}.cta-small{padding:9px 18px;font-size:.88rem;box-shadow:none}.ghost-button{display:inline-flex;align-items:center;padding:16px 26px;border-radius:999px;border:1px solid var(--rule);color:var(--ink-soft);font-weight:600;font-size:1rem;transition:border-color .2s var(--ease),color .2s var(--ease),background .2s var(--ease)}.ghost-button:hover{border-color:#2a143659;background:#fff9;color:var(--ink)}.site-header{position:sticky;top:0;z-index:20;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:14px var(--gutter);background:#fff6f2d9;-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);border-bottom:1px solid transparent}.wordmark{display:inline-flex;align-items:center;gap:10px;font-weight:700;font-size:1.05rem;letter-spacing:-.01em;color:var(--ink)}.wordmark-mark{display:inline-flex;align-items:flex-end;gap:2px;height:18px}.wordmark-mark i{display:block;width:4px;border-radius:1px}.wordmark-mark i:nth-child(1){height:18px}.wordmark-mark i:nth-child(2){height:13px}.wordmark-mark i:nth-child(3){height:16px}.site-nav{display:flex;align-items:center;gap:22px}.nav-link{border-bottom-color:transparent;font-size:.9rem}.hero{position:relative;display:grid;grid-template-columns:minmax(0,1.12fr) minmax(0,.88fr);align-items:center;gap:clamp(32px,6vw,72px);max-width:var(--measure);margin:0 auto;padding:clamp(48px,9vw,104px) var(--gutter) clamp(56px,9vw,112px)}.hero h1{font-size:clamp(2.3rem,5.2vw,3.8rem);line-height:1.05;letter-spacing:-.03em;margin-bottom:22px;text-wrap:balance}.hero .lede{margin-bottom:30px}.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:14px;margin-bottom:18px}.hero-copy>*{animation:rise .8s var(--ease) both}.hero-copy>:nth-child(1){animation-delay:.02s}.hero-copy>:nth-child(2){animation-delay:.08s}.hero-copy>:nth-child(3){animation-delay:.16s}.hero-copy>:nth-child(4){animation-delay:.24s}.hero-copy>:nth-child(5){animation-delay:.32s}@keyframes rise{0%{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}.hero-art{position:relative;display:flex;align-items:flex-end;justify-content:center;min-height:300px;overflow:hidden}.hero-glow{position:absolute;top:-12%;right:4%;bottom:10%;left:4%;z-index:0;border-radius:50%;background:radial-gradient(closest-side at 38% 45%,rgba(255,201,60,.38),transparent 70%),radial-gradient(closest-side at 68% 60%,rgba(255,107,179,.32),transparent 72%);filter:blur(16px);animation:breathe 9s ease-in-out infinite}@keyframes breathe{0%,to{opacity:.75;transform:scale(1)}50%{opacity:1;transform:scale(1.06)}}.hero-shelf{position:relative;z-index:1;width:min(100%,460px)}.hero-backboard{position:absolute;top:6%;right:14px;bottom:14px;left:14px;border-radius:3px 3px 0 0;background:linear-gradient(180deg,#2a143600,#2a14360d 38%,#2a143621);box-shadow:inset 0 -12px 20px #2a143617}.hero-spines{position:relative;display:flex;align-items:flex-end;justify-content:center;gap:3px;height:clamp(190px,26vw,250px);padding:0 22px}.hero-spine{flex:0 1 auto;min-width:4px;border-radius:2px 2px 1px 1px;transform-origin:bottom center;animation:shelve .85s var(--ease) both;background-color:var(--spine);background-image:linear-gradient(180deg,transparent 0 9%,rgba(255,255,255,.55) 9% 10.5%,transparent 10.5% 14%,rgba(255,255,255,.55) 14% 15.5%,transparent 15.5% 84%,rgba(255,255,255,.45) 84% 86%,transparent 86% 100%),linear-gradient(90deg,#ffffff42 0,#ffffff42 10%,#0000 32%,#00000038 88%,#00000057);box-shadow:0 6px 14px #2a143629}.hero-spine.is-leaning{transform:rotate(6deg);transform-origin:bottom left;margin-left:3px}.hero-stack{display:flex;flex:0 1 auto;flex-direction:column;justify-content:flex-end;gap:2px;width:62px;min-width:16px;margin-left:6px;animation:shelve .85s var(--ease) .9s both}.hero-stack i{display:block;width:100%;height:11px;border-radius:1px;background-color:var(--spine);background-image:linear-gradient(180deg,#ffffff3d,#00000038);box-shadow:0 2px 5px #2a14362e}@keyframes shelve{0%{opacity:0;transform:translateY(-14px) rotate(-7deg)}60%{opacity:1;transform:translateY(0) rotate(2.5deg)}to{opacity:1;transform:none}}.hero-spine.is-leaning{animation-name:shelve-leaning}@keyframes shelve-leaning{0%{opacity:0;transform:translateY(-14px) rotate(-4deg)}to{opacity:1;transform:rotate(6deg)}}.hero-plank{position:relative;height:17px;border-radius:9px;background:linear-gradient(180deg,var(--stick-lit) 0%,var(--stick) 38%,var(--stick-shade) 72%,var(--stick-edge) 100%);box-shadow:0 10px 22px #2a14363d,inset 0 2px #ffffff8c;animation:rise .7s var(--ease) both}.reasons{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:clamp(24px,4vw,48px);max-width:var(--measure);margin:0 auto;padding:0 var(--gutter) clamp(64px,10vw,120px)}.reason h2{font-size:1.18rem;letter-spacing:-.01em;margin-bottom:10px;padding-top:18px;border-top:3px solid var(--flavour, var(--ink))}.reason:nth-child(1){--flavour: var(--cherry)}.reason:nth-child(2){--flavour: var(--tangerine)}.reason:nth-child(3){--flavour: var(--raspberry)}.reason p{margin:0;color:var(--ink-soft);line-height:1.65}.shelf-section{background-color:var(--night);background-image:radial-gradient(120% 90% at 50% 0%,var(--night-soft) 0%,var(--night) 62%);color:var(--night-ink);padding:clamp(64px,10vw,128px) var(--gutter) clamp(72px,11vw,140px)}.shelf-inner{max-width:980px;margin:0 auto;text-align:center}.shelf-inner h2{font-size:clamp(1.8rem,4vw,2.9rem);letter-spacing:-.025em;margin-bottom:clamp(32px,5vw,48px)}.eyebrow-light{color:var(--lemon)}.tv{margin:0}.tv-bezel{position:relative;padding:clamp(8px,1.4vw,16px);border-radius:clamp(10px,1.6vw,18px);background:linear-gradient(160deg,#453163,#241438 55%,#110720);box-shadow:0 2px #ffffff12 inset,0 40px 80px #0000008c,0 0 0 1px #ffffff0d}.tv-screen{position:relative;width:100%;overflow:hidden;border-radius:4px;background:#0d0619}.tv-frame{position:absolute;top:0;left:0;border:0;transform-origin:top left;opacity:0;transition:opacity .9s var(--ease)}.tv-frame.is-loaded{opacity:1}.tv-placeholder{position:absolute;top:0;right:0;bottom:0;left:0;display:flex;align-items:center;justify-content:center;color:var(--night-faint);font-size:.9rem;transition:opacity .6s var(--ease)}.tv-placeholder.is-hidden{opacity:0}.tv-placeholder-glow{position:absolute;top:0;right:0;bottom:0;left:0;background:linear-gradient(100deg,transparent 20%,rgba(255,201,60,.16) 50%,transparent 80%);background-size:220% 100%;animation:sweep 2.4s linear infinite}@keyframes sweep{0%{background-position:120% 0}to{background-position:-120% 0}}.tv-stand{width:22%;max-width:180px;height:12px;margin:0 auto;border-radius:0 0 6px 6px;background:linear-gradient(180deg,#3a2757,#180d29)}.tv-caption{margin-top:26px;color:var(--night-faint);font-size:.92rem}.tv-caption .text-link{color:var(--lemon);border-bottom-color:color-mix(in srgb,var(--lemon) 45%,transparent)}.tv-caption .text-link:hover{color:#ffe38a;border-bottom-color:#ffe38a}.steps-section{max-width:var(--measure);margin:0 auto;padding:clamp(64px,10vw,128px) var(--gutter)}.section-head{max-width:24em;margin-bottom:clamp(36px,5vw,64px)}.section-head h2{font-size:clamp(1.8rem,4vw,2.7rem);letter-spacing:-.025em;margin:0}.steps{list-style:none;margin:0;padding:0;border-top:1px solid var(--rule)}.step{position:relative;display:grid;grid-template-columns:auto minmax(0,1fr) minmax(150px,210px);align-items:start;gap:clamp(18px,3vw,40px);padding:clamp(26px,4vw,40px) 0;border-bottom:1px solid var(--rule)}.step-aside{display:flex;flex-direction:column;align-items:flex-start;gap:14px;padding-top:8px}.step-number{display:grid;place-items:center;width:44px;height:44px;border-radius:50%;border:1.5px solid var(--flavour-deep, var(--ink));color:var(--flavour-deep, var(--ink));font-weight:700;font-size:1rem;font-variant-numeric:tabular-nums;transition:background .4s var(--ease),color .4s var(--ease)}.step:nth-child(1){--flavour: var(--cherry);--flavour-deep: var(--cherry-deep)}.step:nth-child(2){--flavour: var(--tangerine);--flavour-deep: var(--tangerine-deep)}.step:nth-child(3){--flavour: var(--raspberry);--flavour-deep: var(--raspberry-deep)}.step:nth-child(4){--flavour: var(--grape);--flavour-deep: var(--grape-deep)}.step.is-shown .step-number{background:var(--flavour-deep);color:#fff}.step.is-optional .step-number{border-style:dashed}.step.is-optional.is-shown .step-number{background:transparent;color:var(--flavour-deep)}.step-body h3{font-size:clamp(1.15rem,2.2vw,1.5rem);letter-spacing:-.015em;margin-bottom:8px}.step-body p{margin:0;max-width:40em;color:var(--ink-soft);line-height:1.68}.step-note{margin:0;font-size:.78rem;text-transform:uppercase;letter-spacing:.1em;color:var(--ink-faint)}.step.is-optional .step-note{color:var(--flavour-deep)}.qr-mark{width:clamp(60px,7vw,78px);height:auto}.qr-ground{fill:#2a14360d}.qr-eye{fill:none;stroke:var(--flavour-deep, var(--ink));stroke-width:1.6}.qr-pupil{fill:var(--flavour-deep, var(--ink))}.qr-cell{fill:var(--flavour-deep, var(--ink));opacity:.7}.steps-cta{margin-top:clamp(36px,5vw,56px)}.site-footer{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px;max-width:var(--measure);margin:0 auto;padding:32px var(--gutter) 48px;border-top:1px solid var(--rule)}.wordmark-quiet{color:var(--ink-soft)}.footer-nav{display:flex;gap:20px;font-size:.9rem}@media (max-width: 860px){.hero{grid-template-columns:1fr;padding-top:clamp(36px,8vw,64px)}.hero-art{order:-1;min-height:0}.hero-spines{height:clamp(140px,34vw,200px)}.step{grid-template-columns:auto minmax(0,1fr);gap:14px 18px}.step-aside{grid-column:2;flex-direction:row;align-items:center;gap:14px;padding-top:0}}@media (max-width: 600px){.nav-link{display:none}.hero-actions .cta-large,.hero-actions .ghost-button{flex:1 1 100%;justify-content:center}}@media (prefers-reduced-motion: reduce){*,*:before,*:after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}.reveal,.reasons .reason{opacity:1;transform:none}}